The Power of the Uplift
Sophie Thomas |
TEDxGuildford
• May 2018
Sophie Thomas uses emotional connection to make brands purposeful and valuable whilst making the world more harmonious.
Sophie prepares brands for the future through meaningful brand purpose, brand personality, emotional connection and the strategic campaigns that bring these to life. She finds solutions that make brands more valuable whilst making the world a more harmonious place, because she believes that humanity and business are not separate. She coined the terms ‘uplifter brands’ and ‘lateral brand stance’. Sophie is also an Author and Gender Specialist.
Why You Should Listen:
Sophie is the Founder of BornGloryUs. She combines her deep knowledge of emotional connection, self-worth, ecology, social impact and gender with progressive brand strategy and marketing concepts. Sophie has worked with brands all over the world, from start-ups to global enterprises. She acts as a call to individuals and businesses to prepare themselves for the future by taking on a genuine purpose that serves the world in a positive way.
In this heartfelt talk, Sophie explores the questions: How can we help humanity to fulfil it’s incredible potential? How can we cultivate the knowing that we are enough and worthy? What can businesses do to improve life for everyone, and how does this improve their profits? How powerful is the act of uplifting?