Simon Sinek:
Warum gute Anführer einem Sicherheit geben

TED2014 · 11:59 · Filmed Mar 2014
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Simon Sinek: How great leaders inspire action

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Was macht einen guten Anführer aus? Für Management-Fachmann Simon Sinek ist das jemand, der seinen Mitarbeitern Sicherheit geben und den Weg in einen Vertrauens-Kreislauf ebnen kann. Doch einen Rahmen von Vertrauen und Sicherheit zu schaffen, bedeutet große Verantwortung — besonders in Zeiten wirtschaftlicher Unsicherheit.

Leadership expert
Simon Sinek explores how leaders can inspire cooperation, trust and change. He's the author of the classic "Start With Why"; his latest book is "Leaders Eat Last." Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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