Ideas worth spreading

How to discover your "why" in difficult times

2,228,813 views |

Simon Sinek |

TED Membership

• April 2021

What has the coronavirus pandemic taught us about ourselves and our relationships? In a deeply personal and wide-ranging conversation, leadership expert Simon Sinek shares his own experience caring for his mental health as the world shut down. He discusses why we need to nurture friendships (in both good times and bad), explains why anyone can be a leader -- and reveals the secret to discovering your "why" in life. (This virtual conversation, hosted by head of TED Chris Anderson, was part of an exclusive TED Membership event. Visit ted.com/membership to become a TED Member.)

What has the coronavirus pandemic taught us about ourselves and our relationships? In a deeply personal and wide-ranging conversation, leadership expert Simon Sinek shares his own experience caring for his mental health as the world shut down. He discusses why we need to nurture friendships (in both good times and bad), explains why anyone can be a leader -- and reveals the secret to discovering your "why" in life. (This virtual conversation, hosted by head of TED Chris Anderson, was part of an exclusive TED Membership event. Visit ted.com/membership to become a TED Member.)

About the speakers

Simon Sinek

Leadership expert

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Simon Sinek explores how leaders can inspire cooperation, trust and change. He's the author of the classic "Start With Why."

Chris Anderson

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After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.

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