Shlomo Benartzi:
Šlomo Benarci (Shlomo Benartzi): Štedeti za sutra - sutra

TEDSalon NY2011 · 17:45 · Filmed Nov 2011
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Daniel Goldstein: The battle between your present and future self

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Lako je zamisliti štednju novca sledeće nedelje, ali zašto ne odmah? Obično želimo da ga potrošimo. Ekonomista Šlomo Benarci ovo smatra jednom od najvećih prepreka dovoljnoj štednji pred penziju i postavlja pitanje: kako da promenimo ovaj bihejvioristički izazov u bihejviorističko rešenje?

Shlomo Benartzi uses behavioral economics to study how and why we plan well for the future (or fail to), and uses that to develop new programs to encourage saving for retirement. Full bio
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