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明日のために、明日は貯めよう
2,030,009 views |
シェロモ・ベナルチ |
TEDSalon NY2011
• November 2011
Read transcript
「来週はお金を貯めよう」と想像するのは簡単ですが、「今すぐ」するとなるとどうでしょうか？往々にして我々は、お金を使いたがるものです。経済学者シェロモ・ベナルチは、これが退職までに貯蓄することを妨げる最大の要因の一つであると述べます。そしてこう尋ねます。「我々はどのようにすれば、この問題行動を解決行動に変えていけるでしょうか？」
economics
psychology
money
behavioral economics
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