Saving for tomorrow, tomorrow
2,073,773 plays|
Shlomo Benartzi |
TEDSalon NY2011
• November 2011
It's easy to imagine saving money next week, but how about right now? Generally, we want to spend it. Economist Shlomo Benartzi says this is one of the biggest obstacles to saving enough for retirement, and asks: How do we turn this behavioral challenge into a behavioral solution?