Shimpei Takahashi

Play this word game to come up with original ideas

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Shimpei Takahashi always dreamed of designing toys. But when he started work as a toy developer, he found that the pressure to produce squashed his creativity. In this short, funny talk, Takahashi describes how he got his ideas flowing again, and shares a simple word game anyone can play to generate new ideas. (In Japanese with English subtitles.)

About the speaker
Shimpei Takahashi · Toy designer

Shimpei Takahashi thinks we should forget about analyzing data or sales figures and just come up with ideas — lots and lots of ideas.

Shimpei Takahashi thinks we should forget about analyzing data or sales figures and just come up with ideas — lots and lots of ideas.