Sheena Iyengar

希娜-艾因嘉:選擇的藝術

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希娜-艾因嘉致力研究於我們是如何做選擇,以及我們對於自己的選擇有何感受。在TEDGlobal中,她會談談平凡的選擇(選可樂或百事)和重大意義的選擇,同時在她開創性的研究中,揭露了我們在選擇時的驚人心態。

About the speaker
Sheena Iyengar · Psycho-economist

Sheena Iyengar studies how people choose (and what makes us think we're good at it).

Sheena Iyengar studies how people choose (and what makes us think we're good at it).