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希娜-艾因嘉：選擇的藝術
4,292,166 views |
Sheena Iyengar |
TEDGlobal 2010
• July 2010
Read transcript
希娜-艾因嘉致力研究於我們是如何做選擇，以及我們對於自己的選擇有何感受。在TEDGlobal中，她會談談平凡的選擇(選可樂或百事)和重大意義的選擇，同時在她開創性的研究中，揭露了我們在選擇時的驚人心態。
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