Sheena Iyengar

希娜 亚格尔: 选择的艺术

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希娜 亚格尔研究我们如何做出选择—以及我们做出选择时的感受。在TED全球论坛上,她探讨了琐碎的选择(如:可口与百事)和意义深远的选择,并同我们分享了她关于我们做出选择时令人惊讶的态度的突破性研究。

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Sheena Iyengar · Psycho-economist

Sheena Iyengar studies how people choose (and what makes us think we're good at it).

Sheena Iyengar studies how people choose (and what makes us think we're good at it).