Sheena Iyengar:
쉬나 아이옌거: 선택의 기술

TEDGlobal 2010 · 24:08 · Filmed Jul 2010
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쉬나 아이옌거는 어떻게 우리가 선택하는지 그리고 우리가 선택한 것에 대해 어떻게 느끼는지 연구합니다. TEDGlobal에서 그녀는 사소한 선택과 (예: 코카콜라 VS 펩시) 심도 있는 선택, 모두에 관해 이야기하며 선택에 관한 몇몇 놀라운 태도를 보여주는 그녀의 혁신적인 연구를 발표합니다.

Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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