Sheena Iyengar:
Sheena Iyengar: Umjetnost odabiranja

TEDGlobal 2010 · 24:08 · Filmed Jul 2010
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Sheena Iyengar izučava način na koji donosimo odluke - i kako doživljavamo učinjene odabire. Na TEDGlobalu govori i o trivijalnim odabirima (Coca-Cola ili Pepsi) i o onima dubljima te predstavlja svoje pionirsko istraživanje koje otkriva neke iznenađujuće stavove o našim odlukama.

Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
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