Sheena Iyengar

Sheena Iyengar: Umjetnost odabiranja

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Sheena Iyengar izučava način na koji donosimo odluke - i kako doživljavamo učinjene odabire. Na TEDGlobalu govori i o trivijalnim odabirima (Coca-Cola ili Pepsi) i o onima dubljima te predstavlja svoje pionirsko istraživanje koje otkriva neke iznenađujuće stavove o našim odlukama.

About the speaker
Sheena Iyengar · Psycho-economist

Sheena Iyengar studies how people choose (and what makes us think we're good at it).

Sheena Iyengar studies how people choose (and what makes us think we're good at it).