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希娜‧艾恩嘉：如何讓選擇更容易
3,161,204 views |
Sheena Iyengar |
TEDSalon NY2011
• November 2011
Read transcript
我們都想要提供客製化的經驗與商品，但是當面對七百種選項時，顧客會無所適從。藉由極佳的研究，Sheena Iyenga向我們展示了商業（與其它行業）可以如何改善選擇的體驗。
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decision-making
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