Name: How to make choosing easier
Uploaded: 2012-01-19T15:46:06Z
Duration: 15 min 48 s
Description: We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

Sheena Iyengar: How to make choosing easier

How to make choosing easier

Facing 700 choices, consumers often freeze, a dilemma rooted in 'choice overload,' impacting not just shopping but vital decisions.

Cutting options improves engagement and satisfaction; Proctor & Gamble saw a 10% sales increase by reducing product varieties.

Excess choices paralyze decisions: a study shows simpler options increase jam purchases by six times over numerous variants.