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TED: Ideas worth spreading

How to make choosing easier

Sheena Iyengar  TEDSalon NY2011  November 2011
We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar…
This talk was presented at an official TED conference, and was featured by our editors on the home page. 
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