Sheena Iyengar

希娜‧艾恩嘉:如何讓選擇更容易

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我們都想要提供客製化的經驗與商品,但是當面對七百種選項時,顧客會無所適從。藉由極佳的研究,Sheena Iyenga向我們展示了商業(與其它行業)可以如何改善選擇的體驗。

About the speaker
Sheena Iyengar · Psycho-economist

Sheena Iyengar studies how people choose (and what makes us think we're good at it).

Sheena Iyengar studies how people choose (and what makes us think we're good at it).