Sheena Iyengar

Sheena lyengar:如何令选择变得更加容易

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即使我们都渴望为自己独家定制的体验与产品,顾客们在面对着700多种选择时,仍变得不知所措。以令人惊叹的调查数据,Sheena lyengar, 向我们展示商业(以及其他行业)如何可以改善选择的体验。

About the speaker
Sheena Iyengar · Psycho-economist

Sheena Iyengar studies how people choose (and what makes us think we're good at it).

Sheena Iyengar studies how people choose (and what makes us think we're good at it).