Sheena Iyengar:
Шіна Айенґар: Як полегшити вибір

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
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Ми хочемо, щоби послуги і продукти були пристосовані до наших вимог. Але коли перед нами 700 різних варіантів, мозок "зависає". Провівши нове захоплююче дослідження, Шіна Айенґар зрозуміла, як компанії (і всі решта) можуть спростити нам життя.

Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
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