Sheena Iyengar:
Šina Jengar (Sheena Iyengar): Kako da izbor učinimo lakšim

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
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Svi želimo prilagođena iskustva i proizvode - ali suočeni sa 700 opcija, potrošači se slede. Fascinantnim novim istraživanjem, Šina Jengar pokazuje kako preduzeća (i ostali) mogu poboljšati svoje iskustvo kada su izbori u pitanju .

Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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