Sheena Iyengar:
Sheena Iyengar: Hoe je kiezen gemakkelijker maakt

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
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We willen allemaal aangepaste ervaringen en producten — maar als ze 700 mogelijkheden hebben, zijn mensen verlamd. Met fascinerend nieuw onderzoek demonstreert Sheena Iyengar hoe bedrijven (en anderen) de ervaring van het kiezen kunnen verbeteren.

Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
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