Sheena Iyengar:
쉬나 아엥가: 선택을 쉽게 만드는 방법

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
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우리는 개인화된 경험과 상품들을 좋아하지만—700가지의 옵션들과 마주하게 되면 소비자들은 어찌할 바를 모르게 됩니다. 매력적인 새로운 연구를 가지고 쉬나 아엥가는 기업들이 (다른 사람들도) 선택의 경험을 개선할 수 있는지 보여 줍니다.

Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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