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쉬나 아엥가: 선택을 쉽게 만드는 방법
3,157,556 views |
Sheena Iyengar |
TEDSalon NY2011
• November 2011
Read transcript
우리는 개인화된 경험과 상품들을 좋아하지만--700가지의 옵션들과 마주하게 되면 소비자들은 어찌할 바를 모르게 됩니다. 매력적인 새로운 연구를 가지고 쉬나 아엥가는 기업들이 (다른 사람들도) 선택의 경험을 개선할 수 있는지 보여 줍니다.
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