Sheena Iyengar:
شینا لینگار: چگونه انتخاب را آسان تر کنیم

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
Watch next...
Dan Gilbert: The surprising science of happiness

Share this idea

Total views
TED Talks are free
thanks to support from

همه ما تجربیات و محصولات منطبق با نيازهاي شخصی مي خواهیم— اما هنگام روبرو شدن با ۷۰۰ گزینه ، مشتری ها قفل میکنند. شینا لینگر با تحقیقي جدید و جذاب نشان میدهد که چگونه بنگاههاي اقتصادي (و نيز سايرين) ميتوانند تجربه انتخاب را بهبود ببخشند.

Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



Enthusiastically agree? Respectfully beg to differ? Have your say here.

2000 characters remaining
Don't have an account? Sign up now — it's fast and free.
Sort comments by
There are currently no comments for this talk.