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Sheena Iyengar:
شینا لینگار: چگونه انتخاب را آسان تر کنیم

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
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همه ما تجربیات و محصولات منطبق با نيازهاي شخصی مي خواهیم— اما هنگام روبرو شدن با ۷۰۰ گزینه ، مشتری ها قفل میکنند. شینا لینگر با تحقیقي جدید و جذاب نشان میدهد که چگونه بنگاههاي اقتصادي (و نيز سايرين) ميتوانند تجربه انتخاب را بهبود ببخشند.

Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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