Sheena Iyengar

Sheena Iyengar: Hvordan valgprocessen kan gøres nemmere

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Vi vil alle have specielle oplevelser og produkter — men når vi står overfor 700 muligheder, stopper forbrugerne op. Ved hjælp af fascinerende ny forskning, demonstrerer Sheena lyengar, hvordan firmaer (og andre) kan forbedre oplevelsen af at vælge.

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Sheena Iyengar · Psycho-economist

Sheena Iyengar studies how people choose (and what makes us think we're good at it).

Sheena Iyengar studies how people choose (and what makes us think we're good at it).