Ideas worth spreading

The tribes we lead

2,551,730 views | Seth Godin • TED2009

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Seth Godin

Marketer and author

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Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead.

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This talk was presented at an official TED conference. TED's editors chose to feature it for you.