Seth Godin:
Como arranjar ideias para espalhar

TED2003 · 17:01 · Filmed Feb 2003
Watch next...
Malcolm Gladwell: Choice, happiness and spaghetti sauce

Share this idea

Total views
TED Talks are free
thanks to support from

Num mundo com tantas opções e tão pouco tempo, a nossa escolha óbvia é a de simplesmente ignorar as coisas comuns. Seth Godin, guru do "marketing", explica porque é que ideias más ou bizarras são mais bem-sucedidas a captar a nossa atenção do que ideias mais normais e aborrecidas.

Marketer and author
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



Enthusiastically agree? Respectfully beg to differ? Have your say here.

2000 characters remaining
Don't have an account? Sign up now — it's fast and free.
Sort comments by
There are currently no comments for this talk.