Seth Godin:
Seth Godin: Del pane a fette

TED2003 · 17:01 · Filmed Feb 2003
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In un mondo con troppe scelte e troppo poco tempo, le scelta ovvia è ignorare le cose normali. Il guru del marketing Seth Godin ci spiega perché, quando si tratta di attirare la nostra attenzione, le idee bizzarre o francamente sbagliate sono migliori di quelle noiosamente giuste.

Marketer and author
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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