Ideas worth spreading

7,228,541 views | Seth Godin • TED2003

Seth Godin: Del pane a fette

In un mondo con troppe scelte e troppo poco tempo, le scelta ovvia è ignorare le cose normali. Il guru del marketing Seth Godin ci spiega perché, quando si tratta di attirare la nostra attenzione, le idee bizzarre o francamente sbagliate sono migliori di quelle noiosamente giuste.

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In un mondo con troppe scelte e troppo poco tempo, le scelta ovvia è ignorare le cose normali. Il guru del marketing Seth Godin ci spiega perché, quando si tratta di attirare la nostra attenzione, le idee bizzarre o francamente sbagliate sono migliori di quelle noiosamente giuste.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Join an online community of thinkers and doers to spread ideas of your own.

About the speaker

Marketer and author

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Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead.

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