Name: Solving social problems with a nudge
Uploaded: 2010-02-01T08:44:00Z
Duration: 17 min 44 s
Description: MacArthur winner Sendhil Mullainathan uses the lens of behavioral economics to study a tricky set of social problems -- those we know how to solve, but don't. We know how to reduce child deaths due to diarrhea, how to prevent diabetes-related blindness and how to implement solar-cell technology ... yet somehow, we don't or can't. Why?

MacArthur winner Sendhil Mullainathan uses the lens of behavioral economics to study a tricky set of social problems -- those we know how to solve, but don't. We know how to reduce child deaths due to diarrhea, how to prevent diabetes-related blindness and how to implement solar-cell technology ... yet somehow, we don't or can't. Why?

Sendhil Mullainathan: Solving social problems with a nudge

Solving social problems with a nudge

A revelation: oral rehydration salts drastically cut child mortality from diarrhea, yet 400,000 deaths in India persist.

"The last mile" problem elucidates the gap between solution availability and actual usage, engaging with human behavior.

From medicine to environmental efforts, real change hinges on understanding and navigating the complexities of human psychology.