Name: How to use data to make a hit TV show
Uploaded: 2016-01-05T16:00:59Z
Duration: 12 min 16 s
Description: Does collecting more data lead to better decision-making? Competitive, data-savvy companies like Amazon, Google and Netflix have learned that data analysis alone doesn't always produce optimum results. In this talk, data scientist Sebastian Wernicke breaks down what goes wrong when we make decisions based purely on data -- and suggests a brainier way to use it.

Does collecting more data lead to better decision-making? Competitive, data-savvy companies like Amazon, Google and Netflix have learned that data analysis alone doesn't always produce optimum results. In this talk, data scientist Sebastian Wernicke breaks down what goes wrong when we make decisions based purely on data -- and suggests a brainier way to use it.

Sebastian Wernicke: How to use data to make a hit TV show

How to use data to make a hit TV show

Leveraging data to create TV hits reveals a mixed bag: Amazon's 'Alpha House' underwhelms, while Netflix's 'House of Cards' excels.

Data's role in decision-making is pivotal yet limited; it dismantles problems but human insight is key to reassembling and interpreting.

In a data-driven world, the blend of expert intuition and statistical analysis emerges as a strategy for extraordinary achievements.