Ideas worth spreading

How to use data to make a hit TV show

1,717,924 views | Sebastian Wernicke • TEDxCambridge

Does collecting more data lead to better decision-making? Competitive, data-savvy companies like Amazon, Google and Netflix have learned that data analysis alone doesn't always produce optimum results. In this talk, data scientist Sebastian Wernicke breaks down what goes wrong when we make decisions based purely on data -- and suggests a brainier way to use it.

Does collecting more data lead to better decision-making? Competitive, data-savvy companies like Amazon, Google and Netflix have learned that data analysis alone doesn't always produce optimum results. In this talk, data scientist Sebastian Wernicke breaks down what goes wrong when we make decisions based purely on data -- and suggests a brainier way to use it.

This talk was presented to a local audience at TEDxCambridge, an independent event. TED's editors chose to feature it for you.

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About the speaker

Sebastian Wernicke

Sebastian Wernicke

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After making a splash in the field of bioinformatics, Sebastian Wernicke moved on to the corporate sphere, where he motivates and manages multidimensional projects.

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This talk was presented to a local audience at TEDxCambridge, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.