Ideas worth spreading

Come Amazon, Apple, Facebook e Google disarticolano le nostre emozioni

3,227,139 views | Scott Galloway • TED Salon: Brightline Initiative

La capitalizzazione di mercato di Amazon, Apple, Facebook e Google, insieme, equivale oggi al PIL dell'India. Come hanno fatto queste quattro aziende ad entrare nelle nostre vite? In un intervento spettacolare, Scott Galloway illustra intuizioni e statistiche che aprono gli occhi sul potere e sulle motivazioni di tali azinede - e cosa succede quando la società antepone l'utile a tutto il resto. Segue una sessione Q&A - Domande e Risposte - con il curatore TED Chris Anderson. (Nota: Questo intervento contiene linguaggio grafico).

La capitalizzazione di mercato di Amazon, Apple, Facebook e Google, insieme, equivale oggi al PIL dell'India. Come hanno fatto queste quattro aziende ad entrare nelle nostre vite? In un intervento spettacolare, Scott Galloway illustra intuizioni e statistiche che aprono gli occhi sul potere e sulle motivazioni di tali azinede - e cosa succede quando la società antepone l'utile a tutto il resto. Segue una sessione Q&A - Domande e Risposte - con il curatore TED Chris Anderson. (Nota: Questo intervento contiene linguaggio grafico).

This talk was presented at a TED Salon event given in partnership with Brightline Initiative. TED's editors chose to feature it for you.

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Subscribe to Scott Galloway's newsletter, No Mercy / No Malice.

About the speaker

Scott Galloway

Professor of marketing

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Scott Galloway teaches brand strategy and digital marketing and the NYU Stern School of Business. He is the author of "The Four" and "The Algebra of Happiness," and cohost of the "Pivot" podcast.

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About TED Salon

TED Salons welcome an intimate audience for an afternoon or evening of highly-curated TED Talks revolving around a globally relevant theme. A condensed version of a TED flagship conference, they are distinct in their brevity, opportunities for conversation, and heightened interaction between the speaker and audience.

Read more about TED Salons

This talk was presented at a TED Salon event given in partnership with Brightline Initiative. TED's editors chose to feature it for you.

Read more about TED Salons.

Subscribe to Scott Galloway's newsletter, No Mercy / No Malice.