Viral Altruism: How to Spread Human Kindness

Understanding the nature of viral altruism and its core behavioral characteristics can help sustain positive social change. Dr. Sander van der Linden is the Director of the Cambridge Social Decision-Making Lab in the Department of Psychology at the University of Cambridge, where he explores how people form judgments and make decisions about others, society, and the environment. He is also a Fellow at Churchill College, Cambridge. His work has won numerous awards and is regularly covered in the New York Times, the BBC, Time Magazine, and NPR.