Ideas worth spreading

74,518 views | Sam Usher • TEDxTufts

Neuromarketing: Knowing Why You Buy

Sam Usher studied Engineering Psychology at Tufts University. He is specifically interested in Neuromarketing and Consumer Psychology. His interest in Neuromarketing developed after working at Nielsen Consumer Neuroscience, a neuromarketing company that uses a variety of neuroscience technologies to analyze the effectiveness of advertising, packaging, in-store elements, and more.

Become a TED Member

Want to hear more great ideas like this one? Sign up for TED Membership to get exclusive access to captivating conversations, engaging events, and more!

This talk was presented to a local audience at TEDxTufts, an independent event.

Read more about TEDx.

Sam Usher studied Engineering Psychology at Tufts University. He is specifically interested in Neuromarketing and Consumer Psychology. His interest in Neuromarketing developed after working at Nielsen Consumer Neuroscience, a neuromarketing company that uses a variety of neuroscience technologies to analyze the effectiveness of advertising, packaging, in-store elements, and more.

This talk was presented to a local audience at TEDxTufts, an independent event.

Read more about TEDx.

About TEDx

TEDx was created in the spirit of TED's mission, "ideas worth spreading." It supports independent organizers who want to create a TED-like event in their own community.

Find a TEDx event near you