Ideas worth spreading

82,591 views | Sam Usher • TEDxTufts

Neuromarketing: Knowing Why You Buy

Sam Usher studied Engineering Psychology at Tufts University. He is specifically interested in Neuromarketing and Consumer Psychology. His interest in Neuromarketing developed after working at Nielsen Consumer Neuroscience, a neuromarketing company that uses a variety of neuroscience technologies to analyze the effectiveness of advertising, packaging, in-store elements, and more.

This talk was presented to a local audience at TEDxTufts, an independent event.

Read more about TEDx.

Sam Usher studied Engineering Psychology at Tufts University. He is specifically interested in Neuromarketing and Consumer Psychology. His interest in Neuromarketing developed after working at Nielsen Consumer Neuroscience, a neuromarketing company that uses a variety of neuroscience technologies to analyze the effectiveness of advertising, packaging, in-store elements, and more.

This talk was presented to a local audience at TEDxTufts, an independent event.

Read more about TEDx.

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