Ideas worth spreading

Neuromarketing: Knowing Why You Buy

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Sam Usher |

TEDxTufts

• March 2018

Sam Usher studied Engineering Psychology at Tufts University. He is specifically interested in Neuromarketing and Consumer Psychology. His interest in Neuromarketing developed after working at Nielsen Consumer Neuroscience, a neuromarketing company that uses a variety of neuroscience technologies to analyze the effectiveness of advertising, packaging, in-store elements, and more.

Sam Usher studied Engineering Psychology at Tufts University. He is specifically interested in Neuromarketing and Consumer Psychology. His interest in Neuromarketing developed after working at Nielsen Consumer Neuroscience, a neuromarketing company that uses a variety of neuroscience technologies to analyze the effectiveness of advertising, packaging, in-store elements, and more.

This talk was presented to a local audience at TEDxTufts, an independent event.

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This talk was presented to a local audience at TEDxTufts, an independent event.

Read more about TEDx.