74,518 views | Sam Usher • TEDxTufts
Neuromarketing: Knowing Why You Buy
Sam Usher studied Engineering Psychology at Tufts University. He is specifically interested in Neuromarketing and Consumer Psychology. His interest in Neuromarketing developed after working at Nielsen Consumer Neuroscience, a neuromarketing company that uses a variety of neuroscience technologies to analyze the effectiveness of advertising, packaging, in-store elements, and more.