Neuromarketing: Knowing Why You Buy
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Sam Usher |
TEDxTufts
• March 2018
Sam Usher studied Engineering Psychology at Tufts University. He is specifically interested in Neuromarketing and Consumer Psychology. His interest in Neuromarketing developed after working at Nielsen
Consumer Neuroscience, a neuromarketing company that uses a variety of neuroscience technologies to analyze the effectiveness of advertising, packaging, in-store elements, and more.