Ideas worth spreading

To hear this music you have to be there. Literally

1,376,872 views | Ryan Holladay • TED@BCG San Francisco

In this lovely talk, TED Fellow Ryan Holladay shares his experiment with "location-aware music." This programming and musical feat involves hundreds of geotagged segments of sounds that only play when a listener is physically nearby, creating a magical sense of presence.

In this lovely talk, TED Fellow Ryan Holladay shares his experiment with "location-aware music." This programming and musical feat involves hundreds of geotagged segments of sounds that only play when a listener is physically nearby, creating a magical sense of presence.

This talk was presented at a TED Institute event given in partnership with BCG. TED's editors chose to feature it for you.

Read more about the TED Institute.

About the speaker

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Brothers Ryan and Hays Holladay explore the intersection of art and technology with an emphasis on music and sound, with projects ranging from multichannel audio installations to interactive performances to mobile apps.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

Read more about the TED Institute

This talk was presented at a TED Institute event given in partnership with BCG. TED's editors chose to feature it for you.

Read more about the TED Institute.