Ross Lovegrove

Il design organico di Ross Lovegrove

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Il designer Ross Lovegrove racconta la sua filosofia del design "senza grassi" e ci dà un'idea di alcuni dei suoi straordinari prodotti, inclusa la bottiglia d'acqua Ty Nant e la sedia Go.

About the speaker
Ross Lovegrove · Industrial designer

Known as "Captain Organic," Ross Lovegrove embraces nature as the inspiration for his "fat-free" design. Each object he creates — be it bottle, chair, staircase or car — is reduced to its essential elements. His pieces offer minimal forms of maximum beauty.

Known as "Captain Organic," Ross Lovegrove embraces nature as the inspiration for his "fat-free" design. Each object he creates — be it bottle, chair, staircase or car — is reduced to its essential elements. His pieces offer minimal forms of maximum beauty.