Ross Lovegrove

Organic design, inspired by nature

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Designer Ross Lovegrove expounds his philosophy of "fat-free" design and offers insight into several of his extraordinary products, including the Ty Nant water bottle and the Go chair.

About the speaker
Ross Lovegrove · Industrial designer

Known as "Captain Organic," Ross Lovegrove embraces nature as the inspiration for his "fat-free" design. Each object he creates — be it bottle, chair, staircase or car — is reduced to its essential elements. His pieces offer minimal forms of maximum beauty.

Known as "Captain Organic," Ross Lovegrove embraces nature as the inspiration for his "fat-free" design. Each object he creates — be it bottle, chair, staircase or car — is reduced to its essential elements. His pieces offer minimal forms of maximum beauty.