Ideas worth spreading

Ross Lovegrove partage ses designs organiques

1,340,859 views | Ross Lovegrove • TED2005

Le designer Ross Lovegrove expose sa philosophie d'un design "écrémé" et offre un aperçu de plusieurs de ses produits extraordinaires, y compris la bouteille d'eau Ty Nant et la chaise Go.

Le designer Ross Lovegrove expose sa philosophie d'un design "écrémé" et offre un aperçu de plusieurs de ses produits extraordinaires, y compris la bouteille d'eau Ty Nant et la chaise Go.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Ross Lovegrove

Industrial designer

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Known as "Captain Organic," Ross Lovegrove embraces nature as the inspiration for his "fat-free" design. Each object he creates -- be it bottle, chair, staircase or car -- is reduced to its essential elements. His pieces offer minimal forms of maximum beauty.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.