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Rory Sutherland: 關注細節
1,329,215 views |
Rory Sutherland |
TEDSalon London 2010
• April 2010
Read transcript
通常，人們可能認為複雜的問題需要用複雜的方法來解決，但廣告人 Rory Sutherland 認為，令人眼花繚亂、成本高昂的解決方案完全可以用更簡單有效的方法替代。Rory 以行為經濟學的理論及風趣的例子說明他的觀點。
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