Rory Sutherland:
Rory Sutherland: Dbajte na drobnosti

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
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Rory Sutherland: Life lessons from an ad man

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Môže sa zdať, že veľké problémy vyžadujú veľké riešenia, ale Rory Sutherland tvrdí, že množstvo okázalých, drahých riešení iba prekrýva lepšie, jednoduchšie riešenia. Na ilustráciu využíva behaviorálnu ekonómiu a zábavné príklady.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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