Rory Sutherland:
Рори Сазерлэнд: Придавайте значение мелочам!

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
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Rory Sutherland: Life lessons from an ad man

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Может показаться, что масштабные проблемы требуют масштабных решений, но специалист по рекламе Рори Сазерлэнд говорит, что дорогостоящие решения просто заслоняют более продуктивные и простые ответы. Для иллюстрации он пользуется поведенческой экономикой и приводит забавные примеры.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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