Rory Sutherland

Rory Sutherland: Explore as pequenas coisas

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Pode parecer que problemas grandes requerem grandes soluções, mas o publicitário Rory Sutherland diz que muitos ajustes caros e vistosos estão apenas escondendo respostas melhores e mais simples. Ele usa economia comportamental e exemplos hilários para ilustrar.

About the speaker
Rory Sutherland · Advertising guru

Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.

Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.