Rory Sutherland:
Rory Sutherland: Der Teufel steckt doch im Detail

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
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Rory Sutherland: Life lessons from an ad man

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Es scheint, dass große Problem große Lösungen bedingen. Werbeprofi Rory Sutherland ist jedoch davon überzeugt, dass viele aufsehenerregende, teure Lösungen einfach nur bessere und einfachere Antworten verschleiern. Um dies zu verdeutlichen, beruft er sich auf die Verhaltensökonomie und wahnsinnig komische Beispiele.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
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