Rory Sutherland:
Rory Sutherland: La prospettiva è tutto

TEDxAthens · 18:24 · Filmed Dec 2011
Watch next...
Rory Sutherland: Life lessons from an ad man

Share this idea

Total views
TED Talks are free
thanks to support from

Le circostanze della vita possono avere meno importanza rispetto a come le percepiamo, dice Rory Sutherland che, a TEDxAthens, porta avanti l'irresistibile idea secondo la quale il nostro modo di vedere le cose in una nuova prospettiva è la chiave della felicità.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
This talk was presented to a local audience at TEDxAthens, an independent event. TED editors featured it among our selections on the home page.



Enthusiastically agree? Respectfully beg to differ? Have your say here.

2000 characters remaining
Don't have an account? Sign up now — it's fast and free.
Sort comments by
There are currently no comments for this talk.