Rory Sutherland

Rory Sutherland: Auf die Perspektive kommt es an

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Unsere Lebensumstände mögen weniger wichtiger sein als vielmehr unsere Sicht darauf, sagt Rory Sutherland. Bei TEDxAthens legt er schlüssig dar, wieso "Umdeutung" (Reframing) der Schlüssel zum Glück ist.

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Rory Sutherland · Advertising guru

Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.

Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.