Perspective is everything
3,234,431 views | Rory Sutherland • TEDxAthens
The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness.
The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness.
This talk was presented to a local audience at TEDxAthens, an independent event. TED's editors chose to feature it for you.
Read more about TEDx.About the speaker
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.
George Loewenstein | Oxford University Press, 2008 | Book
Exotic Preferences
Colin Camerer | Princeton University Press, 2003 | Book
Behavioral Game Theory
Steven Pinker | Penguin, 2012 | Book
The Better Angels of our Nature
Gerd Gigerenzer | Penguin, 2014 | Book
Risk Savvy
David Sloan Wilson | Little, Brown and Company, 2011 | Book
The Neighborhood Project
Matt Ridley | Harper Perennial, 2011 | Book
The Rational Optimist
Nassim Nicholas Taleb | Random House Trade, 2010 | Book
The Black Swan
Robert Kurzban | Princeton University Press, 2012 | Book
Why Everyone (Else) Is a Hypocrite
Jonathan Haidt | Vintage, 2013 | Book
The Righteous Mind
Robert Trivers | Basic Books, 2014 | Book
The Folly of Fools
Richard Thaler and Cass Sunstein | Penguin, 2009 | Book
Nudge
George Akerlof and Rachel Kranton | Princeton University Press, 2010 | Book
Identity Economics
Robert H. Frank | Princeton University Press, 2011 | Book
The Darwin Economy
| Explore
Farnam Street Blog
About TEDx
TEDx was created in the spirit of TED's mission, "ideas worth spreading." It supports independent organizers who want to create a TED-like event in their own community.
This talk was presented to a local audience at TEDxAthens, an independent event. TED's editors chose to feature it for you.
Read more about TEDx.