Rory Sutherland :一個廣告人的生命啟示
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Rory Sutherland |
TEDGlobal 2009
• July 2009
廣告藉著改變我對一個產品的想法,而非產品本身,來增加它的價值。Rory Sutherland 宣稱:改變我們對事物的看法就和改變事物本身一樣帶來滿足 - 我們也可從這觀點中,改變我們看待生命的方法。
廣告藉著改變我對一個產品的想法,而非產品本身,來增加它的價值。Rory Sutherland 宣稱:改變我們對事物的看法就和改變事物本身一樣帶來滿足 - 我們也可從這觀點中,改變我們看待生命的方法。
This talk was presented at an official TED conference. TED's editors chose to feature it for you.
About the speaker
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.
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This talk was presented at an official TED conference. TED's editors chose to feature it for you.