Rory Sutherland

Rory Sutherland :一個廣告人的生命啟示

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廣告藉著改變我對一個產品的想法,而非產品本身,來增加它的價值。Rory Sutherland 宣稱:改變我們對事物的看法就和改變事物本身一樣帶來滿足 - 我們也可從這觀點中,改變我們看待生命的方法。

About the speaker
Rory Sutherland · Advertising guru

Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.

Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.