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Rory Sutherland ：一個廣告人的生命啟示
3,636,561 views
|
Rory Sutherland |
TEDGlobal 2009
• July 2009
Read transcript
廣告藉著改變我對一個產品的想法，而非產品本身，來增加它的價值。Rory Sutherland 宣稱：改變我們對事物的看法就和改變事物本身一樣帶來滿足 - 我們也可從這觀點中，改變我們看待生命的方法。
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