Rory Sutherland ：一個廣告人的生命啟示
3,532,576 views |
Rory Sutherland |
TEDGlobal 2009
• July 2009
廣告藉著改變我對一個產品的想法，而非產品本身，來增加它的價值。Rory Sutherland 宣稱：改變我們對事物的看法就和改變事物本身一樣帶來滿足 - 我們也可從這觀點中，改變我們看待生命的方法。
廣告藉著改變我對一個產品的想法，而非產品本身，來增加它的價值。Rory Sutherland 宣稱：改變我們對事物的看法就和改變事物本身一樣帶來滿足 - 我們也可從這觀點中，改變我們看待生命的方法。
This talk was presented at an official TED conference. TED's editors chose to feature it for you.
About the speaker
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.
George Loewenstein | Oxford University Press, 2008 | Book
Exotic Preferences
Colin Camerer | Princeton University Press, 2003 | Book
Behavioral Game Theory
Steven Pinker | Penguin, 2012 | Book
The Better Angels of our Nature
Gerd Gigerenzer | Penguin, 2014 | Book
Risk Savvy
David Sloan Wilson | Little, Brown and Company, 2011 | Book
The Neighborhood Project
Matt Ridley | Harper Perennial, 2011 | Book
The Rational Optimist
Nassim Nicholas Taleb | Random House Trade, 2010 | Book
The Black Swan
Robert Kurzban | Princeton University Press, 2012 | Book
Why Everyone (Else) Is a Hypocrite
Jonathan Haidt | Vintage, 2013 | Book
The Righteous Mind
Robert Trivers | Basic Books, 2014 | Book
The Folly of Fools
Richard Thaler and Cass Sunstein | Penguin, 2009 | Book
Nudge
George Akerlof and Rachel Kranton | Princeton University Press, 2010 | Book
Identity Economics
Robert H. Frank | Princeton University Press, 2011 | Book
The Darwin Economy
| Explore
Farnam Street Blog
Learn more
This talk was presented at an official TED conference. TED's editors chose to feature it for you.