Rory Sutherland:
Rory Sutherland : Reklamcıdan hayat dersleri

TEDGlobal 2009 · 16:39 · Filmed Jul 2009
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Reklamcılık ürünün kendisinden ziyade , ürüne değer ekleyerek algımızı değiştirir, .Rory Sutherland algılanan değerdeki değişikliğin en az gerçek olarak adlandırdığımız değer kadar tatmin edici olabileceğini iddia ediyor ve de bu çıkarımı hayata nasl baktığımıza dair oldukça ilginç sonuçlara sahip

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
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