Rory Sutherland

Rori Saterlend: životne lekcije od oglašivača

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Oglašavanje daje vrednost proizvodu tako što menja našu percepciju, a ne sam proizvod. Rori Saterlend (Rory Sutherland) smelo tvrdi da promena u spoznaji vrednosti može biti isto toliko zadovoljavajuća kao i ono što smatramo "pravom" vrednošću - i njegov zaključak ostavlja zanimljive posledice na naš pogled na život.

About the speaker
Rory Sutherland · Advertising guru

Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.

Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.