Rory Sutherland:
Rory Sutherland: Gyvenimo pamokos iš reklamos žmogaus lūpų

TEDGlobal 2009 · 16:39 · Filmed Jul 2009
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Reklama produktui sukuria papildomą vertę keisdama mūsų suvokimą, o ne patį produktą. Rory Sutherland daro drąsią prielaidą, kad suvokta vertė gali būti ne mažiau maloni, negu „reali" vertė – ir tai daro stiprų poveikį mūsų požiūriui į gyvenimą.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
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