Rory Sutherland:
로리 서덜랜드: 광고쟁이의 인생 교훈

TEDGlobal 2009 · 16:39 · Filmed Jul 2009
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광고는 상품 자체를 바꾸기보다는 상품에 대한 우리의 인식을 바꿈으로써 부가가치를 창조합니다. 서덜랜드는 이렇게 인식된 가치가 우리가 "진짜" 가치라고 인정하는 것들만큼이나 만족스러울 수 있다는 과감한 주장을 펼칩니다. 그가 내리는 결론은 우리가 인생을 바라보는 관점에 흥미로운 영향을 줄 것입니다.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
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