ロリー・サザーランド：広告マンの人生の教訓
3,509,730 views | Rory Sutherland • TEDGlobal 2009
宣伝広告は、製品そのものを変えるのでなく、私たちの見方を変えることで製品の価値を高めます。ロリー・サザーランドは「知覚価値を変えることで、私たちの思う『実際の価値』と同様の満足感を与えることができる」と大胆な主張をし、私たちの人生観に興味深い影響を与える結論を提示します。
宣伝広告は、製品そのものを変えるのでなく、私たちの見方を変えることで製品の価値を高めます。ロリー・サザーランドは「知覚価値を変えることで、私たちの思う『実際の価値』と同様の満足感を与えることができる」と大胆な主張をし、私たちの人生観に興味深い影響を与える結論を提示します。
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About the speaker
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.
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This talk was presented at an official TED conference. TED's editors chose to feature it for you.