Rory Sutherland:
Rory Sutherland: Životne lekcije jednog oglašivača

TEDGlobal 2009 · 16:39 · Filmed Jul 2009
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Oglašavanje dodaje proizvodu vrijednost mijenjanjem naše predodžbe o proizvodu, ne i samog proizvoda. Rory Sutherland iznosi odvažnu tezu da promjena u percipiranoj vrijednosti nama može biti podjednako prihvatljiva kao i ono što nam predstavlja 'pravu' vrijednost - i njegovi zaključci imaju utjecaj na to kako gledamo na život.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
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